BMW Automotive Retail Training and Resource Center

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OEM MARK Training Hub BMW Automotive Retail

YOUR LEARNING PARTNER

Everything you need to learn the platform.

Pick a topic and find the guide, video, one pager and FAQs for it in one place. Or just search.

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THE LEARNING STUDIO

Big skills. Better deals.

A little learning goes a long way. Pick a skill and give your dealership team a running start.

FEATURED TRAINING

Choose your learning path

Guided tracks that take you from first click to confident workflow.

Learning path 01

COURSE

Test one

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Start path
Credit Application Learning path 02

TRANSCEND FINANCE

Credit Application

Collect a complete credit application, add a co-applicant, and handle the decision response. Testing


Start path
Desking Learning path 03

TRANSCEND FINANCE

Desking

Walk through deal construction, key inputs, calculations, and the recommended desking workflow.


Start path
Dealer Portal Learning path 04

TRANSCEND RETAIL

Dealer Portal

Use the dealer portal to watch active shoppers, answer chats, and keep deals moving.


Start path
Customer Journey Learning path 05

TRANSCEND RETAIL

Customer Journey

See how the digital retail experience connects from the first visit through the dealership workflow.


Start path
Communication Tools Learning path 06

TRANSCEND RETAIL

Communication Tools

Customer email and text, internal notifications, CRM, chat, and co-browsing.


Start path

BEST PRACTICES

Turn training into better habits.

Process guidance that goes beyond any single feature. Feature-specific tips live on each topic page.

Lead Handling

Moving digital leads from interest to meaningful engagement.

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Chatting

Productive, customer-friendly conversations in the digital experience.

Learn more

Website Implementation

Presenting and supporting the retail experience on the dealership website.

Learn more

Need more help?

Check the FAQ, reach out to a BMW Champion, or request a training session with your Dealer Success Manager.